PROJECT BRIEF

PLB Construction Group had developed a new designer home to launch and promote at the Auckland Home Show. The company required appropriate collateral to enhance its presence at the show and beyond.

Trends Media Services established the initial look and feel for the brand by designing a logo for use on a range of media. This included clothing and banners for the show, a brochure, spec sheet, business cards and a website.

Designs were influenced by the name and concept of the building, and colours were inspired by architect’s drawings, which were also used on the printed collateral and website.